Category: Uncategorized

Demystifying Nike’s Controversial Ad—for Profit

Nike’s “Believe in something” ad—and the controversy surrounding it—is utter bullshit. This isn’t a bad thing. Bullshit is an incredibly powerful advertising tool. Once you identify it, you’ll realize it’s everywhere. More importantly, you’ll be able to use it in your own advertising—from full-page takeover ads to landing page copy, or even a billboard in Manhattan—if […]